By now you've seen some of our work, awards and what our clients have to say. Here are follow up questions we often receive about Marketcolor and our approach.
We've heard this before. The power of content marketing is a topic of debate and sometimes our clients would rather we write and design ads than create content. Skeptics of content may not realise that they are already content marketing consumers. We all consume content continuously.
A Marketcolor client is looking for more than a tagline. And they want more than a banner ad. They probably also want more than a written article. Our knowledge becomes more valuable for the client when we build richer, more in-depth experiences.
When was the last time you received a phone call from a salesman? When was the last time you walked into a shop and had a sales assistant walk up to you and try and sell you something? Did you enjoy it? No. The traditional sales process is too abrasive for B2B clients. Content is still advertising, but it's delivered in a way that it feels more impartial. It's more subtle, and it's less likely to trigger the client. A two minute beautifully rendered video that tells you what a product does is more likely to convert than a two-minute phone conversation with a salesperson.
Some agencies shy away from the term explainer. We don't because there are good explainers, many of which are produced by Marketcolor. The explosion of motion graphics has been a mixed bag in terms of quality but a well-executed ninety second explainer is often the shortest journey from cold to warm lead. I think the best satisfaction that you can have as an agency is to add value to our client, their client and the content. We do this with our own key performance indicator checklist called Hoist:
- Make the client and the client’s client happy
- Create original content the client would not achieve in house
- Help identify the client’s most valuable audiences
Maximise the content’s shelf life
- Save, and win the client time.
And we've had a lot of praise for our work. We've had a lot of praise for our understanding of financial markets, but just as much, we've got a lot of praise for being a flexible partner and understanding that these companies, even some of the world's well-known companies, can be kind of sporadic internally. They need a partner that will flex when they flex. Because if your inflexible, you are just another drain on their resource to work around. And we always are additive. We always add to the relationship. We never become a source of whenever and we are never a fire that the client has to put out. We're helping the client put out fires.
Theo is our co-founder, managing director and is always ready to chat. Let's have a chat on Whatsapp, Zoom or you can pop over to our offices in London and Singapore.Contact Us