Marketcolor is an independent creative agency with a team of developers, designers and data nerds. We believe in stellar content that skyrockets engagement shipped at speed. We take your greatest content challenge and deliver KPI-boosting experiences.
Marketcolor has done fantastically detailed, technical work for us, it is a pleasure to recommend them.Mark Bergin, WIRED
Marketcolor is a class apart in terms of digital delivery. Our collaboration has helped to improve engagement against all key performance indicators.Roslyn Shaw, Alphagrid
Marketcolor is that rare agency who can take dense financial content and turn it into beautifully realised web experiences.Jesse McWaters, World Economic Forum
Marketcolor was founded by mother and son duo Cynthia and Theo Casey in 2012 after they discovered a niche in the agency landscape for a nimble digital specialist.
Realising your digital ambitions using apps, infographics, visualisations and every other platform that helps you engage your clients.
Marketcolor helps blue-chip institutions cross the digital content divide. We helped a 300-year old Swiss bank create its first gaming app, a major financial intermediary automate its data presentation and a pioneering investment manager celebrate its performance in three dimensions.
Cynthia Casey registers the Marketcolor domain - a reference to intangible insights gained by stock market investors - and resigns from her role as a financial consultant. Theo Casey steps down from his former agency as editor for an award-winning bank publication.
Marketcolor’s first commission with Unicredit’s Pioneer Investments sees the (two person) Marketcolor team travel to Beijing to cover a thought leadership conference.
Marketcolor makes its first hire: Marius, a full-stack developer, who would go on to create CSS and FWA award winning landing pages for clients in the financial services sector.
Working with the World Economic Forum, Marketcolor creates a landing page illustrating the Future of Financial Services. This widely-shared resource is the company’s first foray into the world of gamification - an engagement approach that takes passive content and makes it super active and fun.
The in-house team, now six-strong, builds a content management system that makes it easy and cost-effective to create interactive charts.
Investment manager MFS chooses Marketcolor as its thought leadership partner for adviser-level publications in Europe. Theo Casey is appointed to the brand council at MFS inter-agency strategy meetings.
The company invests in animation and motion graphics - bringing new members to the team and building a series of high finance case studies.
Marketcolor-written editorials for Matthews Asia and Morningstar collect Citywire Goldmine content awards.
The year sees the agency add several new clients: Aberdeen Asset Management, Conde Nast, Deutsche Bank, Euroclear, JP Morgan, M&C Saatchi, Morningstar and UBS.
Working with Deutsche Bank Wealth Management, Marketcolor brings CIO Insights - the investment team’s quarterly - to several new language markets and supports a root-and-branch print and digital rebrand.
Selected by JP Morgan Asset Management to create a series of ads, written content and animations around new brand messaging.
Theo and Cynthia soft-launch spin-off agency - One Thing Well - focusing exclusively on short-term engagements around gamification and digital content.