Marketcolor is an independent creative agency with a team of developers, designers and data nerds. We believe in stellar content that skyrockets engagement shipped at speed. We take your greatest content challenge and deliver KPI-boosting experiences.
Marketcolor was founded by mother and son duo Cynthia and Theo Casey in 2012 after they discovered a niche in the agency landscape for a nimble digital specialist.
Realising your digital ambitions using apps, infographics, visualisations and every other platform that helps you engage your clients.
Marketcolor helps blue-chip institutions cross the digital content divide. We helped a 300-year old Swiss bank create its first gaming app, a major financial intermediary automate its data presentation and a pioneering investment
manager celebrate its performance in three dimensions.
Cynthia Casey registers the Marketcolor domain - a reference to intangible insights gained by stock market investors - and resigns from her role as a financial consultant. Theo Casey steps down from his former agency as editor for an award-winning bank publication.
Marketcolor’s first commission with Unicredit’s Pioneer Investments sees the (two person) Marketcolor team travel to Beijing to cover a thought leadership conference.
Marketcolor makes its first hire: Marius, a full-stack developer, who would go on to create CSS and FWA award winning landing pages for clients in the financial services sector.
Working with the World Economic Forum, Marketcolor creates a landing page illustrating the Future of Financial Services. This widely-shared resource is the company’s first foray into the world of gamification - an engagement approach that takes passive content and makes it super active and fun.
The in-house team, now six-strong, builds a content management system that makes it easy and cost-effective to create interactive charts.
Investment manager MFS chooses Marketcolor as its thought leadership partner for adviser-level publications in Europe. Theo Casey is appointed to the brand council at MFS inter-agency strategy meetings.
The company invests in animation and motion graphics - bringing new members to the team and building a series of high finance case studies.
Marketcolor-written editorials for Matthews Asia and Morningstar collect Citywire Goldmine content awards.
The year sees the agency add several new clients: Aberdeen Asset Management, Conde Nast, Deutsche Bank, Euroclear, JP Morgan, M&C Saatchi, Morningstar and UBS.
Working with Deutsche Bank Wealth Management, Marketcolor brings CIO Insights - the investment team’s quarterly - to several new language markets and supports a root-and-branch print and digital rebrand.
Selected by JP Morgan Asset Management to create a series of ads, written content and animations around new brand messaging.
Theo and Cynthia soft-launch spin-off agency - One Thing Well - focusing exclusively on short-term engagements around gamification and digital content.
